In the beginning of 2020 Audi Denmark ran their second Passendo campaign. The goal was to promote the new Audi Q2 and the Audi A3 Sportsback and to get people to visit Audi’s open house event in the weekend of the 11th and 12th of January.

“We see great performance with native advertising through Passendo, and in many cases they’re better than other native channels bought with IO. Passendo enables us to spread the Audi brand across websites and editorial newsletters with great performance to follow” 

 – Frederik Meincke, Digital Director at PHD. 

COMPANY: AUDI stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” Audi is among the world’s leading producers of premium cars.

CHALLENGE: To promote Audi A3 Sportback and Audi Q2 to prospective customers before the annual Audi Days in January, as well as driving quality traffic to their site.

SOLUTION:  Use the Passendo native platform to successfully attract potential customers across multiple premium websites and editorial newsletters. 

“Passendo not only met our goals for branding, but also achieved impressive conversions through our campaign compared to other channels bought with IO. 

Their results were on a par with our programmatic buying, and not far off our Social activities” 

– Frederik Meincke, Digital Director at PHD.