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ADVERTISER CASE STUDY

See how Audi attracted new customers

Using Passendo’s unique inventory, Audi attracted new, high value customers in the lead up to their annual Audi Days.

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Audi Denmark experiences index 130 in Time Spent on Site with Passendo Native

  • AUDI stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” Audi is among the world’s leading producers of premium cars.
  • To promote Audi A3 Sportback and Audi Q2 to prospective customers before the annual Audi Days in January, as well as driving quality traffic to their site.
  • Use the Passendo native platform to successfully attract potential customers across multiple premium websites and editorial newsletters.
We see great performance with native advertising through Passendo, and in many cases they’re better than other native channels bought with IO. Passendo enables us to spread the Audi brand across websites and editorial newsletters with great performance to follow.

Frederik Meincke
Digital Director at PHD.

Results, ROI & Efficiency

0.61%

CTR

15%

Lower Bounce Rate

86 sec

Av. Website View Time

90%

Higher CTR than other 10 media

Passendo not only met our goals for branding, but also achieved impressive conversions through our campaign compared to other channels bought with IO. Their results were on par with our programmatic buying, and not far off our Social activities.

Frederik Meincke
Digital Director at PHD.

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