We Compared Native and Display Ad CTR in Newsletters. The Average Called It a Tie. The Median Gave Native 2×
What is the CTR of native vs display ads in newsletters? We analyzed our own platform data to find out, and the answer depends on how you count. Pooled across every publisher in our sample, native ads clicked at 0.40% and display ads at 0.42%, close enough to call a tie. Look at the typical […]
We Analyzed a Sample of 770 Million Newsletter Ad Impressions. Placement Beat Creative by 5.6×
We analyzed a test sample of 770M impressions: newsletter ad placement drives clicks more than creative. Top slots earn 5.6× the CTR of bottom slots.
Best LiveIntent Alternatives for Publishers: 12 Platforms Compared
Compare 12 LiveIntent alternatives and competitors, with pricing, models, and best-fit use cases for publishers and advertisers.
Passendo Integrates with Lineup to Bring Newsletter Advertising into the Publisher’s OMS
Publishers running Lineup can now sell, deliver, and report on newsletter advertising through Passendo without leaving their order management system — including campaigns booked by advertisers themselves.
Passendo vs. LiveIntent: A Publisher’s Guide to Choosing an Email Monetization Platform
LiveIntent is a demand network; Passendo is an ad server you run. Compare control, targeting, fill logic, and revenue to choose for you.
What Is AdCP? The Ad Context Protocol, Explained
AdCP is the open standard for agentic advertising. Here’s what Ad Context Protocol means for email publishers — and why it matters now.
6 Questions With Luke Bussell of Allegiant Media: Newsletters Have Always Worked. Australia Just Couldn’t Prove It, Until Now.
Luke Bussell on why Australian publishers have been sitting on undervalued newsletter inventory for years, and what it actually takes to bring it to market properly.
Choosing an Email Ad Server for a Web Portal: What to Look for Beyond Basic Serving
What to look for in an email ad server for portals: advertiser control, waterfall logic, triggered email support, and GDPR-compliant reporting.
Newsletter Advertising in Germany: What the Data Shows
New research from Passendo and morningcrunch reveals why the German newsletter market is at an inflection point, and what advertisers and publishers need to know now.
Email Ad Serving for Listing Portals: How It Differs from Web Display
Email ad serving for listing portals differs from web display in placement, targeting, and control. Here’s how it works and why it matters.