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Email Advertising | BLOG

The Power of Newsletters in Advertising

Email newsletter advertising is one of the most efficient, yet overlooked ways to grow your revenue.
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  • Email Advertising

We Compared Native and Display Ad CTR in Newsletters. The Average Called It a Tie. The Median Gave Native 2×

  • Email Advertising

We Analyzed a Sample of 770 Million Newsletter Ad Impressions. Placement Beat Creative by 5.6×

We analyzed a test sample of 770M impressions: newsletter ad placement drives clicks more than creative. Top slots earn 5.6× the CTR of bottom slots.
  • Email Advertising

The Power of Newsletters in Advertising

Email newsletter advertising is one of the most efficient, yet overlooked ways to grow your revenue.
  • Email Advertising
  • 6 mins read

Effective Email Ad Formats for Publishers: How to Place Ads in Email Newsletters

Discover effective email ad formats for publishers. Learn how to use native, banner, video, and dedicated sends to monetize newsletters successfully.
  • Email Advertising
  • 6 mins read

How To Improve Newsletter Open Rates and Maximise ROI 

Read Passendo’s guide to maximise your newsletter ROI. Learn how to improve newsletter open rates and increase deliverability.
  • Email Advertising
  • 9 mins read

Newsletter Marketing Strategies and Promotion Ideas

Newsletter marketing is an excellent strategy for keeping your brand top-of-the-mind for your customers and notifying them about products they may be interested in.
  • Email Advertising
  • 5 mins read

Newsletter Content Strategy & Ideas

Newsletters can have a powerful place in your marketing strategy. With the right content, you can build loyalty, habit, and engagement.