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Monetization | BLOG

How Real Estate Newsletters Shape the Future of Property Portals

Discover how real estate newsletters help property portals drive repeat visits and unlock scalable revenue with targeted, first-party email advertising.
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  • Monetization

From Listing Portal to Media Business: How Online Platforms Build a Second Revenue Stream

Your portal's price alerts and search digests are untapped ad inventory. Here's how to turn triggered emails into a second revenue channel.
  • Monetization

When Should an Online Platform Invest in Email Advertising? 6 Signals That Tell You It’s Time

When to invest in email advertising is THE question for any automotive, real estate, travel, or job platform. Here are 6 signals to know.
  • Monetization

Transactional Email Marketing: How Online Marketplaces Turn Order Confirmations and Price Alerts into a Revenue Channel

Transactional email marketing for online marketplaces: how to turn order confirmations, price alerts, and saved search digests into a scalable ad revenue channel.
  • Monetization

Tourism Email Marketing: How Travel Portals Turn Price Alerts and Booking Confirmations into an Advertising Revenue Channel

Tourism email marketing unlocks new ad revenue for travel portals. Learn how price alerts and booking confirmations become a scalable channel.
  • Monetization

How Online Marketplaces Turn Email into an Advertising Channel

A practical guide to turning marketplace email into a scalable advertising channel through structured delivery, targeting, measurement, and control.
  • Monetization

Turn Marketplace Email Digests into a Revenue Channel

Discover how marketplaces turn email digests into a revenue channel using email advertising, contextual targeting, and proper ad serving.
  • Monetization

How Real Estate Newsletters Shape the Future of Property Portals

Discover how real estate newsletters help property portals drive repeat visits and unlock scalable revenue with targeted, first-party email advertising.
  • Monetization

Ad Inventory Management: A Publisher’s Guide to Newsletters and Beyond

Ad inventory management is the backbone of publisher revenue. Growth depends on how well the ad inventory is forecasted, priced, and sold.
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  • 6 mins read

Email Advertising Cost Effectiveness and CPM Rates

Email advertising is an effective marketing strategy. Passendo outlines how to ensure you are getting the best value for money by comparing email ad CPM rates.
  • Monetization
  • 6 mins read

Native Ads vs. Display Ads: Which Works Best for Your Newsletter?

This guide explains the differences between native & display banner ads, in terms of effectiveness, revenue & when to use each type of ad.