Publishers running Lineup can now sell, deliver, and report on newsletter advertising through Passendo without leaving their order management system — including campaigns booked by advertisers themselves.
Luke Bussell on why Australian publishers have been sitting on undervalued newsletter inventory for years, and what it actually takes to bring it to market properly.
New research from Passendo and morningcrunch reveals why the German newsletter market is at an inflection point, and what advertisers and publishers need to know now.
Nick Pataro of AdOrbit on why publisher ad ops are breaking under complexity, and why newsletters are the most underleveraged revenue channel you have.
