BLOG - Passendo and Boostr Integration: One Workflow for Newsletter and Digital Advertising
Email newsletters are one of the highest-engagement channels publishers own, and one of the hardest to manage at scale.
For years, email sponsorships and newsletter campaigns have lived in a separate operational world: different tools, disconnected workflows, separate reporting, and a lot of manual work to keep everything aligned.
That’s exactly the gap we’re closing with our new integration with Boostr, the unified ad management platform and OMS built for modern media revenue teams. Boostr is trusted by leading media and commerce brands such as BuzzFeed, DISH, Westwood One, Macy’s, and Lowe’s to manage advertising sales, forecasting, and delivery across digital channels.
With the Boostr + Passendo integration, publishers can now manage, forecast, and execute newsletter and email advertising campaigns inside the same system they already use for display and native.
Email is no longer an outlier. It becomes a first-class inventory type within the broader ad business.
What This Means for Publishers
The integration connects Boostr’s CRM and OMS capabilities with Passendo’s dedicated email ad serving and monetization tools, giving publishers a single source of truth across their full campaign lifecycle.
Key benefits include:
- Centralized inventory and forecasting across all channels
Package and forecast premium email inventory, direct-sold or programmatic, alongside display and native. Everything in one place. - Streamlined workflows across Sales, Ad Ops, and Rev Ops
Plan, execute, and reconcile campaigns with fewer manual steps, less duplication, and reduced operational friction. - Consistent, accurate performance data
Passendo performance and revenue reporting flows into Boostr, giving teams reliable insight to improve decision-making and protect revenue.
As Anders Rasmussen, COO and Co-founder of Passendo, puts it: “If you’re looking to maximize your revenue from email advertising, this partnership delivers a major step forward. Publishers gain the operational clarity and control they need to grow email as a strategic, high-margin channel.”
The integration is available to joint customers already. If you’re using Boostr and Passendo , or considering either, we’d be happy to walk you through how this setup supports smarter planning and stronger monetization for your email business.
To learn more, get in touch with our team here.
Read the full press release announcing the Boostr + Passendo partnership.