AUDIENZZ
SALES HOUSES
audienzz is a digital advertising expert from Switzerland, now partnering with over 600 premium publishers – twice as many as when they first teamed up with Passendo.
They’ve grown from a traditional sales house into a multi-channel pro, helping publishers and advertisers connect with audiences through top-quality digital experiences.
50-70%
year-over-year ad revenue growth
95%+
fill rate with optimized ad delivery
SIX-FIGURE
CPM & CPC business
60 EUR
CPM launch success
“The goal of this ongoing collaboration was to make our newsletter advertising product scalable and to launch Emvoy, the first newsletter network in Switzerland, on a CPM/CPC basis, which will enable us to offer the Swiss market a valuable and unique new advertising channel and to generate new revenue streams for premium publishers. This has been achieved rapidly and already the results have been extremely impressive.”
Remo Buameler
CEO – audienzz
Back then, audienzz partnered with about 300 publishers, but their vision went beyond sponsorships. They aimed to build a programmatic newsletter network that offered branded and performance-based campaigns, creating a space where advertisers could connect with engaged audiences and publishers could unlock new revenue.
However, the road ahead wasn’t easy. Manual workflows made campaign management slow and frustrating – every ad placement, update, and adjustment required hands-on work, draining time and resources. As their publisher base grew, so did the urgency for automation to handle operations efficiently.
Switzerland’s multilingual audience presented another challenge. Reaching German, French, and Italian-speaking readers wasn’t just about translation – it was about delivering contextually relevant, culturally appropriate ads that felt local. This required advanced targeting capabilities and careful curation.
Advertisers, too, were asking for more: more choices, more control, and more results. They wanted flexible pricing models, from CPM for reach to CPC for performance, and they expected real-time insights into campaign success.
Manual processes slowing them down –
Campaigns were bogged down by time-consuming workflows.
Publisher onboarding bottlenecks –
Adding new publishers was a slow, manual process.
Language and localization challenges –
They needed ads that felt relevant across Switzerland’s multilingual regions.
Advertiser demand for flexibility –
Clients wanted options like CPM and CPC models with real-time performance tracking.
These weren’t just challenges – they were opportunities for audienzz to evolve. But they needed a partner with the tools and experience to help them turn obstacles into breakthroughs.
The secret weapon was Passendo’s dedicated newsletter ad server, which seamlessly clicked into place within audienzz’s central booking hub, AdConsole. With everything connected, audienzz hit the ground running – bringing more than 20 publishers on board in under four months. Suddenly, advertisers could book newsletter inventory in real time and at scale, getting their campaigns into inboxes fast.
But it wasn’t just about speed – it was about doing it right. Here’s how Passendo helped make it happen.
The results spoke for themselves. With Passendo powering their newsletter network, audienzz successfully shifted from a sponsorship-only model to a programmatic email advertising network, creating new revenue opportunities for their publishers and offering advertisers more flexibility.
The impact was visible across multiple areas. Audienzz achieved an impressive 50-70% year-over-year increase in ad revenue, driven by their expanded inventory and more diversified ad offerings. The ability to run both CPM (cost-per-thousand impressions) and CPC (cost-per-click) campaigns brought in a wider range of advertisers – from those seeking broad brand visibility to those focused on performance-driven results.
With optimized ad delivery powered by Passendo, audienzz maintained a 95%+ fill rate across their newsletters. Their inventory was used more effectively, reducing empty ad slots and ensuring advertisers reached engaged audiences.
50-70%
year-over-year ad revenue growth
95%+
fill rate sustained through optimized ad delivery
SIX FIGURE
business built on CPM & CPC-based newsletter advertising
60 EUR CPM
successful launch of a CPM product
By introducing CPM and CPC pricing models, audienzz unlocked new ways to monetize their newsletter inventory. This flexibility attracted different types of advertisers – brand-focused clients looking for high impressions and performance marketers seeking conversions-helping them build a six-figure business from these models.
The rollout of their CPM-based offering was well-received in the market, with premium placements generating strong returns, achieving an average of 60 EUR CPM – a clear indicator of the high value of their audience.
“This offers advertisers an optimal solution: It gives them the opportunity to land directly within their target groups’ mailboxes via in-email ads. We are committed to ensuring a highly efficient process and, with partnerships and innovations such as this, we are able to bring the entire spectrum of journalistic services to the advertising market.”
Nora Chapero
Head of Business Development – audienzz AG
With Passendo’s technology embedded in their operations, audienzz didn’t just grow – they scaled efficiently and sustainably. They:
This wasn’t just a technical upgrade – it was a transformation that positioned audienzz to capture more opportunities in the evolving email advertising market, while offering real, measurable value to both their publishers and advertisers.
If you’re looking to monetize your newsletter inventory at scale, Passendo’s ad server can help you unlock new revenue opportunities while maintaining editorial integrity.
Unlock the power of in-email advertising today:
