Healio is a trusted medical media company delivering award-winning clinical news, education, and expert insights to healthcare professionals across the U.S.

Their newsletter ad setup had strong audience value, but operational bottlenecks, a fragmented tech stack, and unreliable data were blocking monetization.

By integrating Passendo’s purpose-built email ad server, Healio streamlined delivery, improved data quality, and unlocked significant new revenue from their HCP audience.