IDG
How IDG Sweden optimized newsletter yield with Passendo
B2B PUBLISHERS
Who is IDG Sweden?
IDG Sweden is part of the International Data Group (IDG), the world’s largest tech media company. With a strong presence in both B2B and B2C segments, IDG Sweden delivers cutting-edge insights into the tech and IT sectors.
454%
increase in direct-sold revenue
2 milion
extra monetized impressions
0.35%
average CTR, improving engagement rates
Download the whole story to find out
- How IDG Sweden revamped its newsletter product to maximize revenue
- The role of Passendo’s ad exchange in monetizing previously unsold inventory
- A deep dive into IDG’s shift to volume-based sales and first-party data targeting
- Insights into IDG’s integration process and operational improvements