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NHST

How NHST Media Group transformed its newsletter advertising with Passendo

B2B PUBLISHERS

Who is NHST Media Group?

NHST Media Group is a leading global media company based in Oslo, Norway, with a diversified portfolio across the shipping, fishery, upstream, and energy sectors. The group also owns Dagens Næringsliv, Norway’s top business daily.

7 million

monthly monetized impressions across newsletters

75%

reduction in time spent on ad trafficking

17

templates monetized with custom native ads with real time ad serving

Download the whole story to find out

  • How NHST moved from static ad placements to real-time ad serving
  • The impact of Passendo’s integration on automation and operational efficiency
  • How NHST leveraged display and native ads to enhance its newsletter product
  • Future plans for first-party data targeting and programmatic opportunities