NORTHSTAR TRAVEL GROUP

How Northstar Travel Group enhanced newsletter advertising with Passendo

B2B PUBLISHERS

Who is Northstar Travel Group?

Northstar Travel Group is a global leader in travel industry media, providing trusted insights and marketing solutions for businesses looking to engage high-value audiences. Email plays a critical role in Northstar’s digital strategy, but the company needed a more sophisticated ad-serving solution to streamline operations and improve ad performance.

85%

reduction in manual tag management tasks

60%

faster reporting time for ad performance insights
Improved
first-party data targeting for better audience engagement
Increased
efficiency in campaign management across multiple placements

Download the whole story to find out