REALESTATE.CO.NZ
How realsestate.co.nz Unlocked Premium Value from Email in Just 30 Days with Passendo
PROPERTY PORTALS
How realestate.co.nz unlocked premium value from email in just 30 days
realestate.co.nz is a leading New Zealand property platform connecting buyers, sellers, and advertisers with timely market insights.
Their email channel had strong potential, but ads were limited to sponsorships with unclear volumes and unreliable reporting. Manual work across CRM, hardcoding, and list splitting slowed delivery and restricted scale.
With Passendo’s email ad server, realestate.co.nz turned this manual setup into a scalable, data-driven channel. CPM deals, first-party targeting, and automated booking helped them reach the right audiences, reduce workload, and deliver results advertisers trust.
New profits
In-email CPM deals
expanded monetization
Higher yield
Audience packages, fill rates & performance
Time saved
Centralised UI removed manual CRM + ESP work
Download the whole story to find out
- How realestate.co.nz moved from manual sponsorships and list splitting to a streamlined, UI-driven workflow
- How dynamic ad serving and value-based prioritization improved delivery and supported more sophisticated deals
- How first-party targeting by budget, location, and behavior increased campaign relevance
- How granular, reliable reporting — including filtered bot traffic — strengthened advertiser trust
- How the team saved operational time while unlocking new revenue opportunities