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Category: Ad Serving & Technology

  • Ad Serving & Technology

What Is AdCP? The Ad Context Protocol, Explained

AdCP is the open standard for agentic advertising. Here's what Ad Context Protocol means for email publishers — and why it matters now.
  • Ad Serving & Technology

Choosing an Email Ad Server for a Web Portal: What to Look for Beyond Basic Serving

What to look for in an email ad server for portals: advertiser control, waterfall logic, triggered email support, and GDPR-compliant reporting.
  • Ad Serving & Technology

Email Ad Serving for Listing Portals: How It Differs from Web Display

Email ad serving for listing portals differs from web display in placement, targeting, and control. Here's how it works and why it matters.
  • Ad Serving & Technology

Passendo vs Google Ad Manager for Email Ad Serving

Google Ad Manager added email newsletter ad support in 2024, but it's a beta feature on an enterprise tier. Here's what publishers actually get from each platform.
  • Ad Serving & Technology

Newsletter Advertising Tools Every Job Portal Should Have

Newsletter advertising tools every job portal needs to monetize alerts, digests, and newsletters with direct and programmatic advertising.
  • Ad Serving & Technology

DSP vs SSP: Two Sides of the Same Trade

DSP vs SSP: a clear breakdown for publishers. Learn how both platforms shape control, revenue, and email advertising performance.
  • Ad Serving & Technology

Ad Server vs DSP: Which Fits Your Email Advertising Setup?

Ad server vs DSP explained: learn the key differences, how they work for email advertising and why publishers benefit from email ad server.
  • Ad Serving & Technology

Ad Server vs Ad Network: What Every Newsletter Publisher Should Know

Discover key differences between an ad server vs ad network for newsletter publishers, and learn which setup protects revenue and control.
  • Ad Serving & Technology

Why do I need an ad server? A Practical Guide for Newsletter Publishers Ready to Scale

When you want more manual email advertising setup - control, targeting, and real revenue - it’s time to talk about why you need an ad server.
  • Ad Serving & Technology
  • 5 mins read

Ad Viewability Definition and How to Approach Viewable Ads

Passendo’s guide breaks down what ad viewability means, how to measure it and provides tips on how to approach and improve viewable ad impressions.