t3n setzt auf Programmatic Advertising in E-Mails von passendo
Als einer der ersten Verlage in ganz Deutschland nutzt t3n – das Magazin für digitale Wirtschaft – Programmatic E-Mail-Advertising für sein Digitales Marketing Kopenhagen, 12. März 2019 – passendo, Spezialist für Programmatic E-Mail Advertising (PEA)...Passendo helps Bonnier bring email campaigns back to life
Passendo’s Email Ad services and Native Platform is resurrecting email campaigns and increased Bonnier Brand’s click-through-rate (CTR) up to four times over. This simple change was implemented as part of a newsletter re-design. Iterative testing by Bonnier showed...DanChurchAid raises awareness and increases conversions with Native Advertising in editorial newsletters
”On average our campaign had a conversion rate around 4.2% – where web display ads (expectedly) had the worst performance at 0.5%. I see Passendo as a top-funnel campaign, so with a conversion rate at 4.68%, I’m really satisfied with the results.” said...
Passendo Partners with readpeak to Empower it’s Nordic Network
Passendo is partnering with readpeak, the Native DSP and CMP, which works with some of Finland’s largest Publishers and Advertisers – to offer qualitative demand to the Finnish Market specifically for email through the Passendo Native...