ADVERTISER CASE STUDY

See how Audi attracted new customers

Using Passendo’s unique inventory, Audi attracted new, high value customers in the lead up to their annual Audi Days.

By Sanne Sønderskov Jensen
Head of International Business Development
Published March 14, 2020 / Last updated May 26, 2020

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Audi Denmark experiences index 130 in Time Spent on Site with Passendo Native

AUDI stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” Audi is among the world’s leading producers of premium cars.
To promote Audi A3 Sportback and Audi Q2 to prospective customers before the annual Audi Days in January, as well as driving quality traffic to their site.
Use the Passendo native platform to successfully attract potential customers across multiple premium websites and editorial newsletters.

We see great performance with native advertising through Passendo, and in many cases they’re better than other native channels bought with IO. Passendo enables us to spread the Audi brand across websites and editorial newsletters with great performance to follow.

Frederik Meincke
Digital Director at PHD

Results, ROI & Efficiency

0.61%
CTR

15%
Lower Bounce Rate

86 sec.
Av. Website View Time

90%
Higher CTR than other IO media

Passendo not only met our goals for branding, but also achieved impressive conversions through our campaign compared to other channels bought with IO. Their results were on par with our programmatic buying, and not far off our Social activities.

Frederik Meincke
Digital Director at PHD

Unlock the power of in-email advertising now

Book a demo to see how you can maximise your revenue and campaign performance.

ADVERTISER CASE STUDY

See how Audi attracted new customers

Using Passendo’s unique inventory, Audi attracted new, high value customers in the lead up to their annual Audi Days.

By Sanne Sønderskov Jensen
Head of International Business Development
Published March 14, 2020 / Last updated May 26, 2020

Audi Denmark experiences index 130 in Time Spent on Site with Passendo Native

AUDI stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” Audi is among the world’s leading producers of premium cars.
To promote Audi A3 Sportback and Audi Q2 to prospective customers before the annual Audi Days in January, as well as driving quality traffic to their site.
Use the Passendo native platform to successfully attract potential customers across multiple premium websites and editorial newsletters.

We see great performance with native advertising through Passendo, and in many cases they’re better than other native channels bought with IO. Passendo enables us to spread the Audi brand across websites and editorial newsletters with great performance to follow.

Frederik Meincke
Digital Director at PHD

Results, ROI & Efficiency

0.61% CTR

15%
Lower Bounce Rate

86 sec Av. Website View Time

90%
Higher CTR than other IO media

Passendo not only met our goals for branding, but also achieved impressive conversions through our campaign compared to other channels bought with IO. Their results were on par with our programmatic buying, and not far off our Social activities.

Frederik Meincke
Digital Director at PHD

Unlock the power of in-email advertising now

Book a demo to see how you can maximise your revenue and campaign performance.

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ADVERTISER CASE STUDY

See how Audi attracted new customers

Subscribe to the blog

AUDI stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” Audi is among the world’s leading producers of premium cars.

To promote Audi A3 Sportback and Audi Q2 to prospective customers before the annual Audi Days in January, as well as driving quality traffic to their site.

Use the Passendo native platform to successfully attract potential customers across multiple premium websites and editorial newsletters.

Results, ROI & Efficiency

Unlock the power of in-email advertising now

ADVERTISER CASE STUDY

See how Audi attracted new customers

AUDI stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” Audi is among the world’s leading producers of premium cars.

To promote Audi A3 Sportback and Audi Q2 to prospective customers before the annual Audi Days in January, as well as driving quality traffic to their site.

Use the Passendo native platform to successfully attract potential customers across multiple premium websites and editorial newsletters.

Results, ROI & Efficiency

Unlock the power of in-email advertising now