ADVERTISER CASE STUDY

See how DanChurch Aid raised awareness

With Passendo’s unique editorial Native Advertising, DanChurchAid achieved the highest campaign conversion rates.

sanne

By Sanne Sønderskov Jensen
Head of International Business Development
Published March 14, 2020 / Last updated May 26, 2020

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DanChurchAid raises awareness and conversions with Native Advertising in editorial newsletters
  • Folkekirkens Nødhjælp (DanChurchAid) has a vision of a world without hunger, poverty and oppression, in which popular and political powers constantly work strongly and actively for a just and sustainable distribution and use of the earth’s resources.

  • The challenge for Folkekirkens Nødhjælp was to make people change their mind regarding Christmas presents, and give goats instead of the usual material gifts.

  • Use the Passendo platform to successfully attract potential customers across multiple premium editorial newsletters, where optimisation against conversions was prioritised.

On average our campaign had a conversion rate around 4.2% – web-based display ads (expectedly) had the worst performance with only 0.5%. I see Passendo as a top-funnel campaign, so with a conversion rate of 4.68% – I’m really satisfied with their results.

Kasper Bergholt
Digital Marketing Manager at Folkekirkens Nødhjælp (DanChurchAid)

Results, ROI & Efficiency

3,981,582 Newsletters

4,317
Clicks

4.68% Conversion Rate

10.7X
Higher Conversion Rate

Passendo not only met our goals for branding, but also achieved a solid amount of conversions through the campaign. We will definitely use Passendo again for our next campaign.

Kasper Bergholt
Digital Marketing Manager at Folkekirkens Nødhjælp (DanChurchAid)

Unlock the power of in-email advertising now

Book a demo to see how you can maximise your revenue and optimise workflows.

ADVERTISER CASE STUDY

See how DanChurch Aid raised awareness

With Passendo’s unique editorial Native Advertising, DanChurchAid achieved the highest campaign conversion rates.

sanne

By Sanne Sønderskov Jensen
Head of International Business Development
Published March 14, 2020 / Last updated May 26, 2020

DanChurchAid raises awareness and conversions with Native Advertising in editorial newsletters
  • Folkekirkens Nødhjælp (DanChurchAid) has a vision of a world without hunger, poverty and oppression, in which popular and political powers constantly work strongly and actively for a just and sustainable distribution and use of the earth’s resources.

  • The challenge for Folkekirkens Nødhjælp was to make people change their mind regarding Christmas presents, and give goats instead of the usual material gifts.

  • Use the Passendo platform to successfully attract potential customers across multiple premium editorial newsletters, where optimisation against conversions was prioritised.

On average our campaign had a conversion rate around 4.2% – web-based display ads (expectedly) had the worst performance with only 0.5%. I see Passendo as a top-funnel campaign, so with a conversion rate of 4.68% – I’m really satisfied with their results.

Kasper Bergholt
Digital Marketing Manager at Folkekirkens Nødhjælp (DanChurchAid)

Results, ROI & Efficiency

3,981,582
Newsletters

4,317 Clicks
4.68% Conversion Rate
10.7X Higher Conversion Rate

Passendo not only met our goals for branding, but also achieved a solid amount of conversions through the campaign. We will definitely use Passendo again for our next campaign.

Kasper Bergholt
Digital Marketing Manager at Folkekirkens Nødhjælp (DanChurchAid)

Unlock the power of in-email advertising now

Book a demo to see how you can maximise your revenue and optimise workflows.