ADVERTISER CASE STUDY

See how Saxo Bank pulled in new investors

Using Passendo’s unique inventory, Saxo Bank was able to gain highly targeted campaign results and performance.

sanne

By Sanne Sønderskov Jensen
Head of International Business Development
Published March 14, 2020 / Last updated May 26, 2020

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As a leading fintech specialist connecting people to investment opportunities, the Saxo Bank Group prides itself on giving investors exactly what they need, when they need it.

  • The Saxo Group is a fintech specialist that connects people to investment opportunities in global capital markets. They provide multi-asset market access and Banking as a Service to clients in 170 countries via cutting-edge technology. Their user-friendly and personalised platform experience gives investors exactly what they need, when they need it, no matter if they want to actively trade global markets or invest into their future.

  • Saxo Bank wanted to drive relevant traffic - males and females - to their website and get them to download a PDF with investment ideas that gave them some inspiration to help start their first investments. The challenge was to create a successful pull marketing campaign that would be sure to get hits and responses from the right users, without wasting a lot of ads, marketing and budget on people who do not find the resource relevant.

  • Using the Passendo native platform - across the Danish market - Saxo Bank was able to be very specific in the headlines and messages they used in their ads, and deliver these to highly engaged and motivated audiences - all while only paying for the clicks they received.

The results we received with the native advertising through Passendo were great. The engagement rate we saw on users coming from Passendo was greater than any other channel and helped us achieve our main KPIs for the campaign. On the back of this, we extended our campaign with Passendo an extra month.

andreas-munch

Andreas Munch
Head of Display & Video, Paid Media | SXO

Results, ROI and Efficiency

Formats used: Video | Display | High Impact | Native

81%

of the total downloads
(conversions)

Index 10*

the lowest CPA
compared to all the
channels used

19%

of the total
impressions

*Total CPA = index 100

Video

Index 5007

Display Banner

Index 48

High Impact Performer

Index 675

Passendo not only met our goals for branding, but also achieved a solid amount of conversions through the campaign. We will definitely use Passendo again for our next campaign.

andreas-munch

Andreas Munch
Head of Display & Video, Paid Media | SXO

Unlock the power of in-email advertising now

Book a demo to see how you can maximise your revenue and campaign performance.

ADVERTISER CASE STUDY

See how Saxo Bank pulled in new investors

Using Passendo’s unique inventory, Saxo Bank was able to gain highly targeted campaign results and performance.

sanne

By Sanne Sønderskov Jensen
Head of International Business Development
Published March 14, 2020 / Last updated May 26, 2020

As a leading fintech specialist connecting people to investment opportunities, the Saxo Bank Group prides itself on giving investors exactly what they need, when they need it.

  • The Saxo Group is a fintech specialist that connects people to investment opportunities in global capital markets. They provide multi-asset market access and Banking as a Service to clients in 170 countries via cutting-edge technology. Their user-friendly and personalised platform experience gives investors exactly what they need, when they need it, no matter if they want to actively trade global markets or invest into their future.

  • Saxo Bank wanted to drive relevant traffic - males and females - to their website and get them to download a PDF with investment ideas that gave them some inspiration to help start their first investments. The challenge was to create a successful pull marketing campaign that would be sure to get hits and responses from the right users, without wasting a lot of ads, marketing and budget on people who do not find the resource relevant.

  • Using the Passendo native platform - across the Danish market - Saxo Bank was able to be very specific in the headlines and messages they used in their ads, and deliver these to highly engaged and motivated audiences - all while only paying for the clicks they received.

The results we received with the native advertising through Passendo were great. The engagement rate we saw on users coming from Passendo was greater than any other channel and helped us achieve our main KPIs for the campaign. On the back of this, we extended our campaign with Passendo an extra month.

andreas-munch

Andreas Munch
Head of Display & Video, Paid Media | SXO

Results, ROI and Efficiency

Formats used: Video | Display | High Impact | Native

*Total CPA = index 100

Video

Index 5007

Display Banner

Index 48

High Impact Performer

Index 675

Passendo not only met our goals for branding, but also achieved a solid amount of conversions through the campaign. We will definitely use Passendo again for our next campaign.

andreas-munch

Andreas Munch
Head of Display & Video, Paid Media | SXO

Unlock the power of in-email advertising now

Book a demo to see how you can maximise your revenue and campaign performance.