ADVERTISER CASE STUDY

See how DanChurch Aid raised awareness

With Passendo’s unique editorial Native Advertising, DanChurchAid achieved the highest campaign conversion rates.

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DanChurchAid raises awareness and conversions with Native Advertising in editorial newsletters

On average our campaign had a conversion rate around 4.2% – web-based display ads (expectedly) had the worst performance with only 0.5%. I see Passendo as a top-funnel campaign, so with a conversion rate of 4.68% – I’m really satisfied with their results.

Kasper Bergholt
Digital Marketing Manager at Folkekirkens Nødhjælp (DanChurchAid)

Results, ROI & Efficiency

3,981,582

Newsletters

4,317

Clicks

4.68%

Conversion Rate

10.7X

Higher Conversion Rate

Passendo not only met our goals for branding, but also achieved a solid amount of conversions through the campaign. We will definitely use Passendo again for our next campaign.

Kasper Bergholt
Digital Marketing Manager at Folkekirkens Nødhjælp (DanChurchAid)

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