The playbook to newsletter monetisation

Passendo’s playbook to newsletter monetisation delivers a robust framework for businesses to significantly boost advertising revenue through newsletters.

Aimed at digital sales leaders and newsletter managers, the playbook is a crucial resource for capitalizing on this effective yet underutilized communication channel.

Download the guide

Strategic Importance of Newsletters
Newsletters stand out for their ability to engage directly and personally with consumers, offering a dependable solution in the face of declining traditional ad revenues. With the phasing out of cookies, newsletters leverage first-party data to offer precise targeting, making them an invaluable asset for marketers aiming for high engagement and conversion rates.

Read the playbook to find out:

  • How to formulate the right case for selling ads on your newsletter. There are multiple reasons why you should commercialise your newsletter.
  • The 4 steps to building your newsletter product. It is important to remember that no strategy will remain the same, so it is important to test and learn along the way.
  • How to take your product to market. It is all about presentation, visualisation, and positioning. Get inspired and guided.
  • The long term and future trends. One of the great things about newsletters is that they are here to stay, but that’s not to say they won’t change.

The playbook to newsletter monetisation

Passendo’s playbook to newsletter monetisation delivers a robust framework for businesses to significantly boost advertising revenue through newsletters.

Aimed at digital sales leaders and newsletter managers, the playbook is a crucial resource for capitalizing on this effective yet underutilized communication channel.

Strategic Importance of Newsletters

Newsletters stand out for their ability to engage directly and personally with consumers, offering a dependable solution in the face of declining traditional ad revenues. With the phasing out of cookies, newsletters leverage first-party data to offer precise targeting, making them an invaluable asset for marketers aiming for high engagement and conversion rates.

Read the playbook to find out:

  • How to formulate the right case for selling ads on your newsletter. There are multiple reasons why you should commercialise your newsletter.
  • The 4 steps to building your newsletter product. It is important to remember that no strategy will remain the same, so it is important to test and learn along the way.
  • How to take your product to market. It is all about presentation, visualisation, and positioning. Get inspired and guided.
  • The long term and future trends. One of the great things about newsletters is that they are here to stay, but that’s not to say they won’t change.

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Download the guide