Yes, the tools are there to setup both 100% Share of Voice campaigns and volume based delivery
Not necessarily, but it will help in internal budgeting and optimisation of campaign delivery
Yes, we can calculate a CPA within the UI based of the campaign pixel being added to the conversion point
Works through our connection with a 3rd party geolocation server (however, with the proxy limitations that are associated with Gmail users all being in California)
Nope, this is managed on a campaign -> booking level, where you can create specific bookings with a few clicks to
Yes, this is done on a creative (and then booking level) to run a selection of campaign specific creatives within a selected time period.
Orders or campaigns are created through adding Advertiser and Campaigns thereafter
Each native is made up of three elements, one creative (image) a Headline text (upto 100 ch) and a main text (upto 350 ch) – this is done at a creative level
Yes, you can create a “forced” booking that will take 100% of all impressions within a given period to emulate a sponsored post/takeover.
Logic inputs on a booking level will only be specific to that booking, edits on a offer/campaign level act as the “umbrella”
Yes, there’s no limit to the number of campaigns that you can run on the same level, campaigns booked on the same level (i.e 20) will directly compete based on delivery performance (eCPM).