CONTEXT: idenyt and VoresVilla are Denmark’s largest Home & Garden media, sending its physical magazine five times per year to 1 million households. Its website has 750.000 unique monthly visitors and a newsletter with 225.000 subscribers. idenyt and VoresVilla are part of The international Bonnier company Benjamin Media with a presence across five different markets and 60+ magazine brands.
CHALLENGE: VoresVilla and idenyt’s newsletters have historically been sound revenue drivers with Display ads as their main product. Unfortunately display in email has experienced the same journey as display across the web – decreasing Click Through Rates (CTR). The Challenge being to “reinvent” this old medium to again become a steady revenue channel.
SOLUTION: Native Ads in email, coupled with Passendo’s Email Ad serving & Native Platform