• Solutions

    I WANT...

    Tools to ignite my in-email advertisingPublisher solution

    Ad server

    Ad serving technology that enables you to amplify your inventory and monetise your newsletters with high-performing email ads.

    Inventory Monetisation

    Deepen your insights with real-time ad serving that allows you to customise your demand strategy.

    Real Time Ad Serving

    Take your newsletter strategy to the next level with innovative real time ad serving.

    Native Plugin

    Sync your editorial styling and commercial content with a styling framework.

    Self Service

    Open up your inventory​ and let your advertiser clients take control of their media buying.

    Cases

    Our clients share their success with Passendo.

    To market towards high-performing audiencesAdvertiser solution

    Ad Exchange

    Choose the in-email format that suits your campaign and media buying best​.

    Native Display Campaigns

    Increase your reach with our premium in-email inventory and combine all your formats in one strategy.

    Recurring Revenue Campaigns

    Use data-driven decisions, get better CPAs, and see long term results with recurring revenue campaigns.

    Self Service

    Take control of your media buying and reach and convert the right audiences with the Sefl Service platform.

    Cases

    Our clients share their success with Passendo.

    To partner with the leading native SSP to supercharge my businessPartner solution

    Partners

    An ecosystem built on email for email. Connect with new, responsive exclusive inventories.

    DSPs

    New, exclusive inventories for Demand Side Platforms with the largest digital cookies-less channel.

    ESPs

    We are ESP-agnostic – we can work with any in-house and third party newsletter-sending platform.

    Cases

    Our clients share their success with Passendo.

    The Power of Newsletters in Advertising
  • Resources

    LEARN...

    Glossary
    Guides Overview
    Cases

    Publisher Cases

    Advertiser Cases

  • Pricing
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Built for B2B & quality-conscious publishers

Get your quote

A newsletter ad server built to manage direct sold ads

Trusted and used by leading B2B publishers.

Integrated add-on for your ESP

Add dynamic ads, updated in real-time, to your existing newsletters. Passendo’s ad server acts like Google’s Ad Manager, but in newsletters. Our tech integrates easily with any ESP with a simple, one-time tag.

Faster, smoother workflows

Give your AdOps team end-to-end ownership by separating the ad serving workflow from the newsletter content and creation.

Serve your ads in email newsletters, just like you do on the web:

  • confidently book newsletter ads in advance, knowing they will be delivered into the right newsletter, for the right person at the right time
  • reduce errors in an error-prone ad serving process
  • one-time setup – no need to hard-code native ads
  • integrate with your reporting platform via MySQL / API / FTP


“Passendo has allowed us to migrate and consolidate deliveryand reporting from 3 different systems leading to a simpler, more efficient operation.”

George Yedinak, Co-Founder, Executive Vice President

More engagement & revenue

Grow the reach and results of your existing newsletters.

  • Match your ads to the right audience by leveraging your first party data to improve targeting and engagement
  • Sell high-impact, true native ads, that are responsive to your newsletter design, and get 3-5X the clicks of display


“Passendo provides sales opportunities we haven't had before, giving our sales staff the extra edge. The interface is intuitive, quick, easy to learn and use.”

Alen Kurt, Head of Operations Global Divison

More efficient newsletter workflows

  • Keep all your newsletter ad serving in one place

  • Remove the need to hardcode native ads with a one time ad tag

  • Real-time data and reporting, in the UI, or exported to your preferred reporting solution

  • Separate workflows for AdOps and editors

  • Book newsletter ads day/weeks/months in advance

  • Reduce errors in an error-prone ad serving process

  • Serve ads in email newsletters just like on the web

Better newsletter commercialization

  • Deliver ads on email open, in real-time

  • Sell ads as sponsorship, CPM, CPC, CPA

  • Introduce high impact, native ad formats

  • Use your first party data to properly target audiences with ads

  • Leverage built-in ad serving optimization: frequency control for views, clicks, pacing and more

  • Use unsold inventory for strategic internal offers, tailored to the individual user

The original native ad server for newsletters

The original native ad server for newsletters. Use Passendo to automatically match your ads to the look and feel of your newsletter, with responsive designs for desktop and mobile. Our hard-code free native ads look great and are non-intrusive – the revenue won’t lie!

Dedicated to your long-term success

Your dedicated client success manager is there to ensure you get the results you need. From customised onboarding to bespoke setups, they will be there every step of the way.



“I want to let you know that I really appreciate how active you all are with customer service. Keep up the good work!.”

Victoria Flint, Data Analyst

Want to see it in action?

Join me as I take Beeler Tech CEO Rob Beeler in a platform walk-through

Play Video
Let’s chat!

Built for B2B & quality-conscious publishers

Get your quote

A newsletter ad server built to manage direct sold ads

Trusted and used by leading B2B publishers.

Integrated add-on for your ESP

Add dynamic ads, updated in real-time, to your existing newsletters. Passendo’s ad server acts like Google’s Ad Manager, but in newsletters. Our tech integrates easily with any ESP with a simple, one-time tag.

Faster, smoother workflows

Give your AdOps team end-to-end ownership by separating the ad serving workflow from the newsletter content and creation.

Serve your ads in email newsletters, just like you do on the web:

  • confidently book newsletter ads in advance, knowing they will be delivered into the right newsletter, for the right person at the right time
  • reduce errors in an error-prone ad serving process
  • one-time setup – no need to hard-code native ads
  • integrate with your reporting platform via MySQL / API / FTP


“Passendo has allowed us to migrate and consolidate deliveryand reporting from 3 different systems leading to a simpler, more efficient operation.”

George Yedinak, Co-Founder, Executive Vice President

More engagement & revenue

Grow the reach and results of your existing newsletters.

  • Match your ads to the right audience by leveraging your first party data to improve targeting and engagement
  • Sell high-impact, true native ads, that are responsive to your newsletter design, and get 3-5X the clicks of display


“Passendo provides sales opportunities we haven't had before, giving our sales staff the extra edge. The interface is intuitive, quick, easy to learn and use.”

Alen Kurt, Head of Operations Global Divison

More efficient newsletter workflows

  • Keep all your newsletter ad serving in one place

  • Remove the need to hardcode native ads with a one time ad tag

  • Real-time data and reporting, in the UI, or exported to your preferred reporting solution

  • Separate workflows for AdOps and editors

  • Book newsletter ads day/weeks/months in advance

  • Reduce errors in an error-prone ad serving process

  • Serve ads in email newsletters just like on the web

Better newsletter commercialization

  • Deliver ads on email open, in real-time

  • Sell ads as sponsorship, CPM, CPC, CPA

  • Introduce high impact, native ad formats

  • Use your first party data to properly target audiences with ads

  • Leverage built-in ad serving optimization: frequency control for views, clicks, pacing and more

  • Use unsold inventory for strategic internal offers, tailored to the individual user

The original native ad server for newsletters

The original native ad server for newsletters. Use Passendo to automatically match your ads to the look and feel of your newsletter, with responsive designs for desktop and mobile. Our hard-code free native ads look great and are non-intrusive – the revenue won’t lie!

Dedicated to your long-term success

Your dedicated client success manager is there to ensure you get the results you need. From customised onboarding to bespoke setups, they will be there every step of the way.



“I want to let you know that I really appreciate how active you all are with customer service. Keep up the good work!.”

Victoria Flint, Data Analyst

Want to see it in action?

Join me as I take Beeler Tech CEO Rob Beeler in a platform walk-through

Play Video
Let’s chat!