Empowering your newsletter ads.
Enter the world of Passendo!

Passendo, the cutting-edge solution that transforms the way publishers engage with their audience through email advertising. It creates a collaborative ecosystem that boosts productivity and optimizes email ad campaigns

 
 
 
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A newsletter ad server built to manage direct sold ads

Unlock the power of email advertising with Passendo’s newsletter ad server trusted and used by leading publishers.

Passendo’s ad server acts like Google’s Ad Manager but in newsletters.

Match your ads to the right audience by leveraging your 1st party data to improve targeting and engagement.

Flexible control and seamless styling

The newsletter ad server for true native and high-impact display.

Use Passendo to automatically match your ads with the look and feel in your newsletters with responsive formats and unique designs for desktop and mobile.

Integrated with your ESP

You keep your existing and trusted ESP – We are integrated with more than 40 leading sending platforms, and adding all the time.  Pipe your first-party data from platform to platform, and get second-to-none reporting.

 

The original native ad server for newsletters​

The original native ad server for newsletters. Use Passendo to automatically match your ads to the look and feel of your newsletter, with responsive designs for desktop and mobile. Our hard-code free native ads look great and are non-intrusive – the revenue won’t lie!

 
 
DALL·E 2024-02-01 15.01.10 - Create a simplified, visually appealing image illustrating the workflow of booking an advertisement in an email, suitable for a website illustration.

Faster, smoother workflows

Unlock the power of email advertising with Passendo’s newsletter ad server trusted and used by leading publishers.

Passendo’s ad server acts like Google’s Ad Manager but in newsletters.

Match your ads to the right audience by leveraging your 1st party data to improve targeting and engagement.

What our clients say

Nora Chapero
Nora ChaperoHead of Business Development - audienzz AG
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This offers advertisers an optimal solution: It gives them the opportunity to land directly within their target groups' mailboxes via in-email ads. We are committed to ensuring a highly efficient process and, with partnerships and innovations such as this, we are able to bring the entire spectrum of journalistic services to the advertising market.
Alen Kurt
Alen KurtHead of Operations Global Division - NHST Media Group
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Passendo provides sales opportunities we haven´t had before, giving our sales staff extra edge. The interface is intuitive, quick, easy to learn and use.
Victoria Flint
Victoria FlintData Analyst - Ebner Media Group
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I want you know that I really appreciate how active you all are with customer service. Keep up the good work!
George Yedinak
George YedinakCo Founder - Aging Media
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Passendo has allowed us to migrate and consolidate delivery and reporting from three different systems leadding to a simpler, more efficient operation.
Remo Baumeler
Remo BaumelerCEO - audienzz AG
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The goal of this ongoing collaboration was to make our newsletter advertising product scalable and to launch Emvoy, the first newsletter network in Switzerland, on a CPM/CPC basis, which will enable us to offer the Swiss market a valuable and unique new advertising channel and to generate new revenue streams for premium publishers. This has been achieved rapidly and already the results have been extremely impressive
Leif Kramer
Leif KramerDirector of Product Development - OAO
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We have our own customized AdServer stack, with multiple ESP´s in our network. Close collaboration and technical support gave us a scalable, accurate integration that empowered us to expand our technology service offering.
Markus Ekberg
Markus EkbergChief Revenue Officer – Programmatic IDG Sweden
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Passendo made it possible for us to monetise our newsletters as a new revenue source and we’re able to sell, deliver and report our direct-sold campaigns much more efficiently, with more control and in an effective manner. Big praise goes out to the entire Passendo team that have been incredibly professional in everything from implementation, managing the customer relationship, and in day-to-day support.
Jordan Kilty
Jordan KiltyDigital Ad Operations Manager - Business Insurance
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Since partnering with Passendo, we have seen improved newsletter ad metrics as well as better scalability for our newsletter ad offerings
Michael Ring
Michael RingVP, Digital Strategy - Access Intelligence
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Passendo allows us to be a nimble in our email ad serving capabilities, while future proofing our business for the upcoming deprecation of pixel targeting.
David Betz
David BetzHead of Data & Adtech - Ebner Media Group
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Using Passendo we had an 80% reduction in time spent on managing campaigns across our newsletter network.

Stay informed and inspired​

I am Andreas Jurgensen, the CEO and co-founder of Passendo. Sign up to my monthly newsletter and embark on an exhilarating journey with me as we explore the fascinating world of the newsletter ecosystem.

I will send you updates on: 

  • What is happening in the world of Newsletters and in-email advertising
  • How you can optimize and improve your existing newsletter strategy 
  • New products and features we are working on 
  • Events we are hosting and attending 
  • …and much more!