• Solutions

    I WANT...

    Tools to ignite my in-email advertisingPublisher solution

    Ad server

    Ad serving technology that enables you to amplify your inventory and monetise your newsletters with high-performing email ads.

    Inventory Monetisation

    Deepen your insights with real-time ad serving that allows you to customise your demand strategy.

    Real Time Ad Serving

    Take your newsletter strategy to the next level with innovative real time ad serving.

    Native Plugin

    Sync your editorial styling and commercial content with a styling framework.

    Self Service

    Open up your inventory​ and let your advertiser clients take control of their media buying.

    Cases

    Our clients share their success with Passendo.

    To market towards high-performing audiencesAdvertiser solution

    Ad Exchange

    Choose the in-email format that suits your campaign and media buying best​.

    Native Display Campaigns

    Increase your reach with our premium in-email inventory and combine all your formats in one strategy.

    Recurring Revenue Campaigns

    Use data-driven decisions, get better CPAs, and see long term results with recurring revenue campaigns.

    Self Service

    Take control of your media buying and reach and convert the right audiences with the Sefl Service platform.

    Cases

    Our clients share their success with Passendo.

    To partner with the leading native SSP to supercharge my businessPartner solution

    Partners

    An ecosystem built on email for email. Connect with new, responsive exclusive inventories.

    DSPs

    New, exclusive inventories for Demand Side Platforms with the largest digital cookies-less channel.

    ESPs

    We are ESP-agnostic – we can work with any in-house and third party newsletter-sending platform.

    Cases

    Our clients share their success with Passendo.

    The Power of Newsletters in Advertising
  • Resources

    LEARN...

    Glossary
    Guides Overview
    Cases

    Publisher Cases

    Advertiser Cases

  • Pricing
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Book a demo

Email Monetisation: realise the full value of your inventory.

Get started

End-to-end newsletter monetisation

Passendo’s proprietary in-email tagging runs like JS tags on web pages helping:

  • use filters and inclusion/exclusion tactics

  • get access to the Passendo Exchange

  • connect with 15 native demand integration partners

  • protect the privacy and trust of your users

Continue to innovate and grow

Deepen your insights with real-time, on-open ad serving that allows you to:

  • customise your demand strategy according to market, vertical and language

  • track and monitor your campaign performance

  • instantly edit your live campaigns

Case Study

See how IDG Sweden optimised and scaled their newsletter revenue with Passendo.

As part of one of the world’s largest tech media companies, IDG Sweden aim to be on the cutting edge of Tech IT publishing. Find out how they revolutionised their B2B and B2C newsletters with Passendo’s Ad Serving technology.

Learn more

Automate your ads with in-email programmatic

  • buy your ads digitally with our technology and software

  • create more customised, targeted campaigns instead of just planning them

  • easily access the best demand partners

DIY with our Self Service Platform

  • Get full access to our premium, unique network

  • Optimise your Campaign booking process with automation

  • Get total Demand Side Control

  • Customise Pricing for each Deal, Advertiser or Vertical

Easy. Direct-sold. IO deals.

  • Choose your start and finish dates

  • Define the ad unit dimensions and placements

  • Choose your target audience and number of impressions

  • Set a campaign cost and fixed pricing structure

Looking to make money with your newsletters?

Book a demo to see how you can maximise the value of your inventory.

Book a demo

Email Monetisation: realise the full value of your inventory.

Get started

End-to-end newsletter monetisation

Passendo’s proprietary in-email tagging runs like JS tags on web pages helping:

  • use filters and inclusion/exclusion tactics

  • get access to the Passendo Exchange

  • connect with 15 native demand integration partners

  • protect the privacy and trust of your users

Continue to innovate and grow

Deepen your insights with real-time, on-open ad serving that allows you to:

  • customise your demand strategy according to market, vertical and language

  • track and monitor your campaign performance

  • instantly edit your live campaigns

Case Study

See how IDG Sweden optimised and scaled their newsletter revenue with Passendo.

As part of one of the world’s largest tech media companies, IDG Sweden aim to be on the cutting edge of Tech IT publishing. Find out how they revolutionised their B2B and B2C newsletters with Passendo’s Ad Serving technology.

Get started

Automate your ads with in-email programmatic

  • buy your ads digitally with our technology and software

  • create more customised, targeted campaigns instead of just planning them

  • easily access the best demand partners

DIY with our Self Service Platform

  • Get full access to our premium, unique network

  • Optimise your Campaign booking process with automation

  • Get total Demand Side Control

  • Customise Pricing for each Deal, Advertiser or Vertical

Easy. Direct-sold. IO deals.

  • Choose your start and finish dates

  • Define the ad unit dimensions and placements

  • Choose your target audience and number of impressions

  • Set a campaign cost and fixed pricing structure

Looking to make money with your newsletters?

Book a demo to see how you can maximise the value of your inventory.

Book a demo