Bonnier: creating a reliable revenue stream from newsletters

See how Bonnier has used Passendo’s platform to build a more integrated, long-tail strategy with higher revenue.

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With two newsletters and a total subscriber base of more than 225,000 Bonnier needed to reinvent their newsletter program. Find out how they redeveloped their B2C newsletters with Passendo’s Ad Serving technology.

With two of Denmark’s largest Home & Garden titles, and over 750,000 unique monthly visitors to their website, Bonnier was still experiencing similar issues to other digital media with declining CTRs and engagement.

Read the case to find out how they:

  • Built a new, responsive newsletter template

  • Sold native ads with premium CPC

  • Used Passendo’s native widget to align these ads to their existing newsletter styling

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Keep up-to-date with all the latest industry trends and news

*By submitting this form, you agree that we may process your information in accordance with our GDPR/Privacy terms.

Bonnier: creating a reliable revenue stream from newsletters

See how Bonnier has used Passendo’s platform to build a more integrated, long-tail strategy with higher revenue.

With two newsletters and a total subscriber base of more than 225,000 Bonnier needed to reinvent their newsletter program. Find out how they redeveloped their B2C newsletters with Passendo’s Ad Serving technology.

With two of Denmark’s largest Home & Garden titles, and over 750,000 unique monthly visitors to their website, Bonnier was still experiencing similar issues to other digital media with declining CTRs and engagement.

Read the case to find out how they:

  • Built a new, responsive newsletter template

  • Sold native ads with premium CPC

  • Used Passendo’s native widget to align these ads to their existing newsletter styling

Subscribe to the blog

Keep up-to-date with all the latest industry trends and news

*By submitting this form, you agree that we may process your information in accordance with our GDPR/Privacy terms.

Download the guide