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Ebner Media Group: from multiple systems to centralised ad management​

See how Ebner Media Group redeveloped its B2B newsletter product with Passendo’s ad serving technology

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With over two centuries of publishing experience and heritage Ebner Media Group is one of Germany’s leading B2B and special interest media groups. Its offices now span across Germany and seven international locations, necessitating a digital reinvention that has ocurred over the past decade. Today they stand as a robust future-ready organisation that is positioned to leverage its strong product strategy to drive ongoing development.

Read the case to find out how they:

  • Moved from hard coding each ad creative to real time ad serving with Passendo - saving significant operational resources
  • Intermixed native formats with their own display campaigns, using Passendo’s native engine to build custom formats that drive engagement and newsletter ROI
  • Built custom verticals and price floors for their inventory - allowing media buyers to directly access their newsletter inventory through a separate login

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Keep up-to-date with all the latest industry trends and news
*By submitting this form, you agree that we may process your information in accordance with our GDPR/Privacy terms.