IDG Sweden: real-time ad serving with real-time results

See how IDG Sweden optimised and scaled their newsletter revenue with Passendo.

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IDG Sweden is part of a digitally mature organisation that specialises in both B2B and B2C tech news for IT professionals. With an already active newsletter program in place, they needed to upgrade their ad serving capabilities to improve their commercial yields and allow for even greater future growth.

Read the case to find out how they:

  • Leveraged Passendo’s Ad Server and Exchange across their respective brands, to improve revenue

  • Grew their core offering and engagement with new native formats

  • Enabled continued, incremental growth of their previously unsold inventory

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Keep up-to-date with all the latest industry trends and news

*By submitting this form, you agree that we may process your information in accordance with our GDPR/Privacy terms.

IDG Sweden: real-time ad serving with real-time results

See how IDG Sweden optimised and scaled their newsletter revenue with Passendo.

IDG Sweden is part of a digitally mature organisation that specialises in both B2B and B2C tech news for IT professionals. With an already active newsletter program in place, they needed to upgrade their ad serving capabilities to improve their commercial yields and allow for even greater future growth.

Read the case to find out how they:

  • Leveraged Passendo’s Ad Server and Exchange across their respective brands, to improve revenue

  • Grew their core offering and engagement with new native formats

  • Enabled continued, incremental growth of their previously unsold inventory

Subscribe to the blog

Keep up-to-date with all the latest industry trends and news

*By submitting this form, you agree that we may process your information in accordance with our GDPR/Privacy terms.

Download the guide