NHST: adding commercial depth to a strong newsletter offering

See how NHST revamped its newsletter program with Passendo’s ad serving technology.

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With 17 different newsletters and a focus on digital transformation NHST was looking for a platform that could help them rejuvenate their newsletter inventory. Find out how they redeveloped their entire newsletter suite with Passendo’s Ad Serving technology.

As one of the globe’s leading Media Groups, NHST has a diversified portfolio that encompasses Energy, Shipping and Upstream industries.
But while their newsletter footprint had continued to grow, their technical capabilities and profitability from them had stalled.

Read the case to find out how they:

 

  • Repositioned their newsletters as a premium channel with premium results

  • Exposed existing and new advertisers to higher levels of engagement and ROI

  • Allowed a combination of native and display ad units to increase brand awareness, drive intent and generate leads

Subscribe to the blog

Keep up-to-date with all the latest industry trends and news

*By submitting this form, you agree that we may process your information in accordance with our GDPR/Privacy terms.

NHST: adding commercial depth to a strong newsletter offering

See how NHST revamped its newsletter program with Passendo’s ad serving technology.

With 17 different newsletters and a focus on digital transformation NHST was looking for a platform that could help them rejuvenate their newsletter inventory. Find out how they redeveloped their entire newsletter suite with Passendo’s Ad Serving technology.

As one of the globe’s leading Media Groups, NHST has a diversified portfolio that encompasses Energy, Shipping and Upstream industries.
But while their newsletter footprint had continued to grow, their technical capabilities and profitability from them had stalled.

Read the case to find out how they:

 

  • Repositioned their newsletters as a premium channel with premium results

  • Exposed existing and new advertisers to higher levels of engagement and ROI

  • Allowed a combination of native and display ad units to increase brand awareness, drive intent and generate leads

Subscribe to the blog

Keep up-to-date with all the latest industry trends and news

*By submitting this form, you agree that we may process your information in accordance with our GDPR/Privacy terms.

Download the guide