Opel: from multiple systems to centralised ad management

See Opel upsized their website traffic and average view time Passendo.

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With a new Insignia model on the market, German car manufacturer Opel needed a high performing channel that could increase brand recall and buying intent, within a well defined target group. Find out how they exceeded their own campaign expectations with Passendo’s Ad Exchange.

Present in over 50 countries worldwide, German car manufcturer Opel has been building cars for almost 150 years. For their latest Insignia model they needed to partner with an exceptional digital channel that could help them leverage its status as the Business Car of the Year, to a well defined target group

Read the case to find out how they:

  • Increased time spent and viewability

  • Exceeded their goals and user engagement

  • Were able to target a well defined user group that could give the results they needed

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Keep up-to-date with all the latest industry trends and news

*By submitting this form, you agree that we may process your information in accordance with our GDPR/Privacy terms.

Opel: from multiple systems to centralised ad management

See Opel upsized their website traffic and average view time Passendo.

With a new Insignia model on the market, German car manufacturer Opel needed a high performing channel that could increase brand recall and buying intent, within a well defined target group. Find out how they exceeded their own campaign expectations with Passendo’s Ad Exchange.

Present in over 50 countries worldwide, German car manufcturer Opel has been building cars for almost 150 years. For their latest Insignia model they needed to partner with an exceptional digital channel that could help them leverage its status as the Business Car of the Year, to a well defined target group

Read the case to find out how they:

  • Increased time spent and viewability

  • Exceeded their goals and user engagement

  • Were able to target a well defined user group that could give the results they needed

Subscribe to the blog

Keep up-to-date with all the latest industry trends and news

*By submitting this form, you agree that we may process your information in accordance with our GDPR/Privacy terms.

Download the guide