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ADVERTISER CASE STUDY

See how Saxo Bank pulled in new investors

Using Passendo’s unique inventory, Saxo Bank was able to gain highly targeted campaign results and performance.

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As a leading fintech specialist connecting people to investment opportunities, the Saxo Bank Group prides itself on giving investors exactly what they need, when they need it.
  • The Saxo Group is a fintech specialist that connects people to investment opportunities in global capital markets. They provide multi-asset market access and Banking as a Service to clients in 170 countries via cutting-edge technology. Their user-friendly and personalised platform experience gives investors exactly what they need, when they need it, no matter if they want to actively trade global markets or invest into their future.
  • Saxo Bank wanted to drive relevant traffic - males and females - to their website and get them to download a PDF with investment ideas that gave them some inspiration to help start their first investments. The challenge was to create a successful pull marketing campaign that would be sure to get hits and responses from the right users, without wasting a lot of ads, marketing and budget on people who do not find the resource relevant.
  • Using the Passendo native platform - across the Danish market - Saxo Bank was able to be very specific in the headlines and messages they used in their ads, and deliver these to highly engaged and motivated audiences - all while only paying for the clicks they received.
The results we received with the native advertising through Passendo were great. The engagement rate we saw on users coming from Passendo was greater than any other channel and helped us achieve our main KPIs for the campaign. On the back of this, we extended our campaign with Passendo an extra month.

Andreas Munch
Head of Display & Video, Paid Media | SXO

Results, ROI & Efficiency

Formats used: Video | Display | High Impact | Native

81%

of the total downloads (conversions)

Index 10*

the lowest CPA compared to all the channels used

19%

of the total impressions

*Total CPA = index 100

Video
Index 5007

Display Banner
Index 48

High Impact Performer
Index 5007

Passendo not only met our goals for branding, but also achieved a solid amount of conversions through the campaign. We will definitely use Passendo again for our next campaign.

Andreas Munch
Head of Display & Video, Paid Media | SXO

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