BLOG - Australian Community Media Partners with Passendo to Bring World-Class Newsletter Advertising to Australia
Australian Community Media (ACM) has become the first publisher in the Australian market to implement Passendo end-to-end across its newsletter ecosystem, and it marks a significant moment for email advertising in ANZ.
ACM is Australia’s largest independent commercial editorial network, reaching millions of Australians every month across more than 80 regional, rural, and suburban titles, including The Canberra Times and Newcastle Herald. Their audiences are local, loyal, and opted-in, exactly the kind of first-party relationship that is increasingly hard to replicate anywhere else in media.
What ACM is now offering advertisers
With Passendo powering ACM’s newsletter stack, the full suite of email advertising capabilities is now live:
- Direct IO, programmatic, or premium publisher marketplace access
- First-party data targeting across Property, Auto, Sport, Business, Finance, and Breaking News
- Native ad formats that blend with award-winning editorial content
- Premium Solus placements alongside programmatic efficiency, in one unified workflow
This is what it looks like when a major media company treats the inbox as a first-class commercial channel rather than an afterthought.
Why this matters beyond ACM
ACM Media’s move signals something broader: regional and independent publishers across Australia don’t have to wait for global platforms to serve their audiences well. The Passendo technology is here, it’s proven, trusted by close to 10,000 newsletters worldwide, and it’s now live in the Australian market.
If you’re a publisher looking at what Australian Community Media has built and wondering what it could look like for your newsletter portfolio, we’d love to show you.