ONLINE PLATFORMS & MARKETPLACES
Email advertising built for online platforms and marketplaces
From property portals like Zoopla to automotive marketplaces, job portals, and beyond – these platforms share a distinct advantage: a large, high-intent audience. And a common missed opportunity: email inventory that isn’t earning what it should.
That’s exactly what Passendo is built for.
Scale your platform's ad revenue with Passendo
You have the audience. You have the data. You know who your users are, what they’re looking for, and where they are in their journey.
Most platforms have the audience and the data, but lack the tooling to turn that first-party intelligence into a real email advertising operation.
Passendo closes that gap – with a dedicated email ad server that handles direct – sold campaigns, programmatic fill, audience segmentation, and reporting at scale.
How Zoopla (UK) boosted ad performance with Passendo
- Targeted ads & higher engagement
- Streamlined operations
- Scalable solutions
Monetize your email traffic with Passendo
- Maximize your email ad revenues. Every email you send is an opportunity - make sure it's working as hard as the rest of your ad operation.
- Monetize your first-party data. Your audience data is an asset – use it to deliver high-value, hyper-relevant ads that advertisers will pay more for.
- Automate campaign execution. Set up targeting, pacing, and optimization rules once – then let Passendo’s ad server do the heavy lifting.
- Future-proof your ad strategy. With privacy changes reshaping the industry, first-party data is more valuable than ever. Passendo helps you stay ahead.
Helping Zoopla turned their data into a new revenue stream
Zoopla is one of the UK’s largest property portals, sending millions of emails a day packed with listing data and market insights. The audience intent was there. The first-party data was there. What was missing was an ad infrastructure capable of matching that value.
Discover how Zoopla built a focused email advertising product with Passendo – and what it meant for their targeting, operations, and revenue.
Download the full case study to see how Passendo helped Zoopla turn email into a scalable ad channel.