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FIRST-PARTY DATA TARGETING

Make the right move: Unlock the power of first-party data

Winning the ad game starts with the right strategy. Leverage insights to stay ahead of the competition and maximize your revenue.

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Play strategically: Higher precision means higher ad value

Advertisers pay more for precision.

Passendo’s first-party data targeting allows you to deliver highly relevant ads, increasing ad prices while maintaining a premium user experience. The more targeted your campaigns, the greater your ROI.

Target smarter: Reach real audiences, command higher prices

With advanced filters, including non-bot detection, Passendo ensures your ads reach real, engaged audiences. Combine this with precise targeting to attract advertisers willing to pay more for guaranteed quality impressions.

CASE STUDY

How Zoopla boosted targeting with local property data

Zoopla integrated Passendo to target users by location and housing interest – offering local agencies tailored packages for better engagement and sales.
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Focus your efforts: More ads for the right audience

Strategic targeting isn’t just about precision – it’s about scale.

By narrowing in on specific audience segments, you can sell more ads to advertisers eager to connect with engaged and relevant readers.

Refine your strategy with data-driven segmentation

Fine-tune audience segmentation with Passendo, ensuring every campaign reaches its full potential. Sell more ads with precise audience definitions backed by real-time data.

CASE STUDY

How Northstar delivered more relevant ads through first-party data

Northstar Travel Group used Passendo to enhance audience targeting, improving engagement and advertiser satisfaction through precision segmentation.
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Precision creates relevance

The right move at the right time can change everything.

Passendo ensures your ads resonate with your audience, boosting relevance and helping advertisers achieve better results.

Engage. Retain. Repeat.

Relevant ads don’t just perform better — they improve the entire reader experience. 
Make the right move and see the impact.

“The integration of Passendo’s email ad server has been a game-changer for us. By streamlining ad placements across our platforms and optimizing with first-party subscription data, we can now offer more diverse advertising options at scale, helping build long-term relationships with advertisers who seek both reach and effective engagement.”

Kaat Cossey

Digital Technology & implementation expert – Roularta Media Group‬